HiSET® Marketing and Test-taker Outreach
As a participating state- or territory-approved testing center or education program, you have been granted the right to use ETS trademarks to promote and administer the HiSET® program. By properly using the ETS trademarks and logo graphics, you can leverage a consistent brand presence and help protect the integrity of ETS trademarks. Reference the HiSET® Trademarks and Visual Standards Guide for information on communication review processes and procedures.
Listed below are HiSET-branded marketing templates and communications to help your center with High School Equivalency (HSE) outreach. You can reprint and distribute these materials for advertising and promotional purposes. If you have any questions about these materials, please contact HiSET Communications at HiSETevents@ets.org.
We have provided a guide to approved language for use on your website, in newsletters, emails and other communications. Specifically, this will help test takers understand the how and why of HSE and the HiSET exam. See Approved Language for Marketing Communications.
In addition to the resources below, we also offer tips to help you run a successful media relations campaign, including how to work with the media and how to write your PR pieces. See Public Relations.
HiSET® Trademarks and Visual Standards Guide
Make sure you review this guide for proper use of ETS and HiSET trademarks and logo graphics whenever you plan to use the HiSET name.
Download HiSET Trademarks and Visual Standards Guide | File size: 7.1 mb
Advertise your testing dates, class registration or general services with this ¼-page advertisement template. Download the PDF, add your custom information and place the ad in local newspapers and community bulletins.
Download Ad Template | File size: 2 mb
Customize and post this flyer on community bulletin boards in local libraries, grocery stores, unemployment offices and other local businesses.
Download Flyer Template (Word) | File size: 1.7 mb
Hand out this motivational 8½"x11" flyer, available in English and Spanish, to current and potential HSE students in your office and at local events. You can print this flyer at your office or engage a local printer.
Test-taker Display Package and Brochures
Display these 6"x8" test-taker brochures. Display stand comes with 20 brochures per package. Order the display or additional brochures with the Marketing Materials Order Form below. Brochures are available in English or Spanish.
Test-taker Marketing Materials Order Form
Use this form to order various free materials that can help with test-taker outreach. Available materials include:
- preprinted test-taker brochures in English and Spanish that you can place in the "Take a free copy" display stand in your reception area
- preprinted 18.5"x28" infographic posters in English and Spanish to motivate current and potential test takers
Download Test-taker Marketing Materials Order Form | File size: 621 kb
HiSET Account for Test Center Staff
Use your secure account to print test day rosters, assist test takers and more.
Contact Test Administrative Services
Assistance for Test Center Staff with ordering test materials, account information, e-learning, general questions regarding procedures and test site scheduling.