Public Relations

Media coverage is a great no-cost way to get the word out about the benefits of a High School Equivalency credential, basic education courses, and new test centers and dates. Read through the tips below for a successful media relations effort.

Media Relations Tips

  • Choose media outlets your target audience is likely to read, watch or listen to.
  • Review the publication to see if there is a specific reporter who covers education.
  • If possible, build a relationship with reporters and editors before you send out releases. The media is more likely to publish releases or follow up with organizations they're familiar with.
  • Focus on why your organization's work is relevant to local audiences.
  • Don't get discouraged if a media outlet doesn't publish your release or follow up on it. Keep reaching out.

Writing Tips

  • The stories most likely to be picked up are about the people and communities you serve.
  • Releases should have a defined purpose. Know why you're publishing a release and how it benefits your organization.
  • Write for a specific audience. For example, do you want to speak to local test takers? Write a release that has information relevant to them.
  • Releases need to contain: Who, What, Why, Where, When and How.
  • Keep it local. If you want local news to cover you, you have to make it relevant.

Samples

Review the below samples for ideas and approved language before creating your own local press release.

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Phone: 1-800-257-5123
Email: hisettas@ets.org